Artificial Intelligence Ethics ReportNovember 2021
In the digital age we live in, various ethical problems have arisen with the intense interest of social media by people. Since social media companies have started to use artificial intelligence tools more, the size of these scandals and ethical violations has been growing rapidly and can now become global. Although artificial intelligence finds one of the strongest application areas to reach large audiences on the social media side, of course its application areas are much wider than this, and each area has its own ethical aspects that need to be considered.
Doing the ethical thing is hard enough in normal life. When you add artificial intelligence and machine learning to this, we are faced with a decision-making process full of dangers. This requires the human mind to focus on ethics in every process of activity; because every mistake we make will only get stronger in the algorithmic universe that is dominated by big data we live in right now. Just thinking about insurance companies that base their decisions on an algorithm, banks that approve loans through an artificial intelligence, or healthcare powered by a poorly designed algorithm during the throes of a global pandemic is enough to realize the potential impact that missteps can have on individuals and society at large.
If we examine the ethical guide for artificial intelligence in public relations;
- Learn about AI data
- Identify the dangers associated with AI and public relations
- Identify ethical issues and public relations principles
- Use the decision tree
- Decide ethically
Artificial Intelligence Ethics Report examined 4 main topics;
- Artificial intelligence and ethical risks in PR tools
- Potential ethical pitfalls in AI
- Macro issues in the use of public relations and artificial intelligence
- Ethical consequences of using artificial intelligence tools in public relations