Ericsson Mobilite ReportJuly 2021
Ericsson has published two separate reports addressing the post-pandemic and the future of 5G. The 20th edition of the Ericsson Mobility Report (EMR), which includes local data highlighting trends in different markets, was released recently. Ericsson predicts that the number of 5G subscribers will increase by about one million every day, and the total number of subscribers will exceed 580 million by the end of 2021. This foresight in the latest report reinforces the expectation that 5G will be the fastest mobile generation to adopt ever. Compared to 4G, 5G is expected to reach the same milestone two years earlier and surpass one billion subscribers.
In addition to the latest issue of the Ericsson Mobility Report, the Global Telecom Market Report (GTM) report titled “The Future of Urban Reality” by Ericsson ConsumerLab, which evaluates the penetration of 5G and its enormous potential in markets around the world, has been published.
This report by Ericsson ConsumerLab, which is Ericsson’s largest consumer survey to date, reveals the basic views of consumers in Turkey on what will happen after the pandemic by 2025, through a survey of 1,000 to 2,000 people aged 15-79 years.
Distance education and work is expected to remain at the level of 48 percent in the future.
The report reveals that as consumers enter the “next normal”, by 2025, 2 more new online services will be added to their daily online activities and 9 hours more time will be devoted to online activities than before the pandemic. Underlining that mid-level online users have started to use more services in their daily lives during the pandemic process, the report states that with this change in online activities, the gap between intermediate and advanced users will be closed in the coming period.
While online education in schools and universities in Turkey increased by 90 percent due to Covid-19, remote working increased by 45 percent. Distance education and work is expected to remain at 48 percent in the future.
The Covid-19 pandemic has caused changes in the way consumers prioritize. The research shows that 57 percent of consumers in Turkey will turn to e-learning and online training programs to get a diploma or improve their skills by 2025. In addition, 53 percent of consumers believe that online shopping will be a better experience than going to the physical store.
One of the most important changes in this process is the prioritization of local shopping: Half of consumers say they will generally prefer local products in 2025, partly due to environmental concerns, and think this will become the norm in the future. By 2025, 58 percent of consumers in Turkey think they will only buy locally produced food and products.